Top 5 Clay enrichments for automating your sales process.
(EVERY outbound process needs these)…
I’ve been using Clay for well over a year now.
I’ve built 100+ of workflows and if I were to have measured my screentime, it’d probably be in the thousands of hours.
From this experience, I’ve nailed down the most important enrichments you need for 90% of tasks.
ChatGPT: Generate Text
This is the life-blood of Clay. This is the number one enrichment you'll need for 80% of the tasks you do in Clay. It unlocks so much. BUT, remember, always use your own API keys! AND, use ChatGPT-4o Mini!
Prospeo: Find work email and enrich person from LinkedIn URL
Using the native "Enrich person" enrichment in Clay, you only get their personal info. With Prospeo, you get their personal info, the company info and a verified email. Saves you ~5 credits.
Clay: Claygent (AI Web Researcher)
Claygent is your AI researcher. You give it a task, and it'll execute on it. Whether it is finding a case-study on a website, or finding a recent blog. It has gotten incredibly cheap now, which we love.
LeadMagic: Find work email
In my opinion, LeadMagic is the best email finder and validator out of all the native email-finding enrichments in Clay (Prospeo is a close second).
LeadMagic: Find social profile
Got a bunch of anonymous contacts in your CRM? Use this enrichment to find their LinkedIn from their email. This is a hidden gem as it isn't even available on LeadMagic's website.
(BONUS) Clay: Look up single row in other table.
Once you get passed beginner stage, you're going to start to need bigger operations. This enrichment allows you to link multiple tables together to transmit information.