This strategy is perfect for agencies and consultancies.
Because it leverages what agencies and consultancies have in absolute abundance:
KNOWLEDGE.
Here we go:
➡️ 1. Create a lead-magnet
This is a free-resource you give away.
It is highly valuable to your target customer, and likely something they would buy.
It is your knowledge, packaged up, and put behind an email-gate.
(they give their email in return for access)
➡️ 2. Outreach to everyone who commented
We scrape our likes and comments, and automatically outreach to those who requested it.
BUT! Before we do, AI qualifies them in or out.
If someone isn’t our target customer, we won’t outreach to them.
➡️ 3. Launch a high-volume cold-email campaign
In the same way you give the lead-magnet out via LinkedIn, you do the same via email.
You get positive responses, and you send them the email-gated link to the resource.
➡️ 4. Opt-in and nurture
Once the leads provide their email, they are the drip-fed a nurture campaign.
This includes links to more free resources and case-studies (to show our competence), as well as as a call to action to book a call.
This of course is automated.
✅ BENEFITS:
→ You create a lead-magnet, and it can be re-used again and again.
→ I spend absolutely ZERO hours on running this playbook once launched
→ Infinitely scalable. If I want more opt-ins, I send more emails or run ads.
❌ WITHOUT ANY OF THIS:
→ Manually outreaching (I only get involved once I get a reply).
→ Manually prospecting (AI does all of this for me).
🏁 RESULTS
→ 100+ meetings booked in just over a month.
→ 59% reduction in cost-per-qualified-meeting-seen/attended.
→ More and more closes.
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